Social innovation. SERES Fundación sociedad y empresa responsable.

To innovate is to make an original and creative idea generate real change for the benefit of society.

At SERES, we see social innovation as an opportunity to transform business reality, while providing solutions to social problems and building a stronger society and a healthier company. Under this umbrella, we identify trends and facilitate the connection between society and business so that they both grow in a sustainable fashion. Social innovation is a natural tool to unite social and financial profitability.

Oportunidades y retos de los cambios tecnológicos

Opportunities and challenges of technological change

Technology is a clearly disruptive factor, it creates wealth and improves productivity, but it also greatly transforms many industries, giving rise to new business and social challenges.

SERES Sharing

In 2013, we shared solutions. In 2014, we shared challenges. In 2015, we shared opportunities. In 2016, we shared new models. In 2017, we shared alliances. At SERES Sharing, we are constantly on the lookout for more and better ways to create Shared Value.En 2013 compartimos soluciones.

Singularity University

New exponential technologies to transform the world. The SERES Foundation is committed to identifying innovative trends that can be incorporated into the business strategy of companies with the objective of building a driver of change capable of positively influencing society. Through Luis Rey, ambassador of the Seville chapter of Singularity University, we know about disruptive technologies that offer practical solutions to social challenges.

Knowmads: la nueva fuerza laboral mundial

Knowmads: the new global workforce

Are you a Knowmad? Why are the "nomads of knowledge" - the new global labour force, going to have a better future? To put it simply, because they are prepared for change. Raquel Roca, writer and lecturer, delves into the workers of the future.

El Modelo de Constelación, un modelo de colaboración

The Constellation Model, a model of collaboration

This model, developed by the Canadian Association for Children's Health and the Environment, allows multiple organisations to flexibly align themselves to work towards a common goal in dynamic and complex environments without the need for a third organisation to mediate between the parties involved.

Exploratory travel guide

At the SERES Foundation, we want to bring companies closer to the main centres of international innovation so that they can learn first-hand about their protagonists’ realities. For this reason, every year, we organise an exploratory trip so that companies can get a first-hand look at these areas. This time, we are talking about Scandinavia (Sweden and Denmark), where the most prolific innovation nuclei in Europe are concentrated.

A company’s continuity is closely related to its ability to innovate. That is, to deliver differential value to customers and other stakeholders and develop competitive advantages. Social innovation means creating strategies and business models that yield favourable results in the economic, social and environmental spheres. To innovate socially is to create the company of tomorrow being able to see opportunities where originally problems are perceived. This requires the commitment of both top management and collaborators, both sides will be able to provide organisational capabilities, knowledge, skills, aptitudes and attitudes that will translate into products that benefit both the companies and the environment where they operate.

Rodríguez, M.A. (2007). Innovación y Sostenibilidad. En La Responsabilidad Social de la Empresa (RSE). Propuesta para una nueva economía de la empresa responsable y sostenible (pp. 384-386). Real Academia de Ciencias Económicas y Financieras.